Wynn Al Marjan Island has welcomed two senior leaders to strengthen the brand’s communications and marketing efforts for the resorts.

Gemma Acton (pictured, left) has been appointed Vice President, Head of Marketing, to lead the marketing, PR and communications department. She has worked across finance and broadcast media for more than two decades. Before joining Wynn, Gemma was the Director of News Operations at Seven West Media, as well as a regular guest commentator and host on the network’s broadcast programmes. Prior to this, she spent seven years as the Network Finance Editor and a presenter at Seven News.

Before moving home to Australia in 2017, Gemma was a presenter at CNBC in London and spent a decade in investment banking and wealth management, having worked with Goldman Sachs, Merrill Lynch and PIMCO in Europe, the U.S. and the Middle East.

Returning to the UAE, Rebecca Hall (pictured, right) has taken on the role of Executive Director of Public Relations and Communications. In this role, she oversees the PR and Communications for the USD5.1 billion integrated resort currently under construction in Ras Al Khaimah.

Rebecca moved from Minor Hotels in Bangkok, where she served as Area Director of Public Relations and Communications. Prior to this, she spent nearly a decade with Atlantis Resorts in Dubai. Rebecca also brings PR experience from Halpern, Yellowdoor, Primal PR and McCann Erickson in the UK.

Lex Comms, a new independent PR consultancy, has launched in Dubai, founded by former Brazen MENA Comms Director, Alexia Lawrence-Jones. With almost two decades' experience across the UAE, UK and Europe, Alexia is an award-winning PR expert, with experience spanning beauty, health & wellness, hospitality, fashion, fitness, food & drink, FMCG, and travel.

As a lifestyle-focused firm, Lex Comms is designed to help clients stand out through its ‘consult, create, communicate’ approach. By utilising in-depth insights, it aims to develop strategies and stories that deliver clarity, connection, and lasting impact, while ensuring clients are represented with focus and care for stronger results.

“I’m excited to be bringing a new kind of offering to the Dubai comms landscape – one I feel brands need in today’s cluttered world. I launched Lex Comms because I believe the best results come when communication is simple, strategic, and delivered with conviction. Our ethos - ‘communicate better’ - isn’t just something we say, it’s something we live, breathe, and do. At the end of the day, better communication means better business results - stronger visibility, deeper trust, and lasting impact," said Alexia.

Brazen MENA has been appointed as the official PR agency for global fashion brands Abercrombie & Fitch and Hollister in the Middle East region. The appointment marks the start of a long-term partnership, with Brazen already having delivered activation for Hollister in the market at the brand’s flagship Dubai Mall store.

The agency will amplify key upcoming moments for the brands in the region, including the McLaren partnership with Abercrombie & Fitch, alongside ongoing PR, activations, media engagement and influencer collaborations.

Abercrombie & Fitch’s Vice President of Marketing EMEA, Katie Adams, said, “We’re excited to work with the Brazen team to help us tell our brand stories in the Middle East. Their cultural understanding, creativity and proven track record in lifestyle PR made them the perfect fit to help us grow our presence and engage meaningfully with our customers in this important market.”

Louise Jacobson, Managing Partner at Brazen MENA, added: “Iconic fashion deserves iconic storytelling and that’s exactly what we’re delivering for Abercrombie & Fitch and Hollister in the MENA region. By aligning their global influence with our regional insight and lifestyle expertise, we’re creating culturally resonant campaigns that have already made an impact with audiences, and we’re only just getting started.”