Cushman & Wakefield | Core has onboarded Lucia Serban as Corporate Marketing Lead. In this role, she focuses on elevating the brand’s market presence, strengthening stakeholder relationships, and aligning campaigns with global priorities.
Lucia is also responsible for developing broker enablement programmes, delivering internal communications, and partnering with global teams to ensure alignment with the brand’s strategic priorities.
Now based in Dubai, she brings more than 16 years of marketing experience in the property sector to the role, having held marketing and comms leadership roles at Savills and JLL in Singapore, and most recently with Trammell Crow Company in the UK.