Global luxury yacht and river cruising company, Scenic Group, has appointed Catalyst Communications as its public relations agency for Australia and New Zealand. 

Catalyst Communications' CEO, Gaynor Reid, will work in collaboration with Chris Waite to manage media relations across the Scenic Group portfolio, including Scenic Luxury Cruises & Tours and Emerald Cruises & Tours.

Gaynor brings over three decades' experience in tourism and communications, including senior roles at Accor Asia Pacific, while Chris adds his background in strategic communications and corporate affairs across the travel, aviation, and lifestyle sectors.

Gaynor said: "We are thrilled to partner with Scenic Group at such a pivotal phase in its evolution. The group's continued drive to redefine luxury cruising and create transformative experiences for guests, aligns perfectly with our passion for storytelling and brand building in the travel space."