PR and communications strategist, Pardis Mahdavi, has launched a new agency.
Based in Sydney, BYOND specialises in lifestyle, beauty, food and beverage, and travel and tourism.
With a background working across OLE HENRIKSEN, ASICS, Sportscraft, Crown Resorts, Coco & Eve, Chargrill Charlie’s, Ferrero Rocher, Lululemon and Veneziano Coffee Roasters, Pardis said she brings a strategic and considered approach to PR, media relations, influencer partnerships, events, and content creation: “At BYOND, we don’t just chase headlines or quick wins, our focus is on enduring influence, shaping reputations and delivering brand moments that hold meaning.”