Qatar's PR and communications agency, BLJ Worldwide, has launched a new media intelligence division: BLJ Insights + Strategy. The division is focused on delivering real-time, data-driven insights across traditional and social media.
It offers clients strategic counsel, helping them navigate the complex media landscape with more precision, speed, and impact by combining human expertise with the latest advancements in AI and data analytics.
Iman Asante, Managing Director of BLJ Worldwide, said: “We are evolving and adapting changes with the needs of our clients, not only with effort but with results. This development represents our drive to offer more - more insights, more value and more impactful outcomes. BLJ Insights + Strategy places us at the forefront of media intelligence and analytics, ensuring our clients receive information as well as actionable strategies that cater to their unique needs.”