Barry King has been appointed Managing Director of Action Global Communications' operations in Saudi Arabia, having spearheaded the agency's re-entry into the Kingdom. Re-establishing the firm's Riyadh office in 2024, he continues expanding the agency's footprint, expertise, and offerings in Saudi Arabia and the wider region.
Barry has been with Action for close to nine years, and prior to his latest appointment, he served as the agency's UAE General Manager. Before Action, he held journalism roles with more than 15 years of experience at titles including 7DAYS UAE, Emirates Today, and Gazette Media Company (part of Trinity Mirror) in the UK.