Hiba Al Haj has joined the Abu Dhabi Real Estate Centre (ADREC) as Strategic Communications Manager. In her role, she is responsible for overseeing ADREC’s communications strategy, strengthening its brand positioning, and leading media relations and stakeholder engagement efforts to support the Centre’s vision of transforming Abu Dhabi’s real estate sector into a world-class, transparent, and investable destination.
Hiba joined the government institution from Burson, where she served as Senior Manager, leading accounts in the UAE and the wider GCC. She has also held roles at Publicis Groupe, Performance Communications, MMEC, Hanover Communications, and Bell Pottinger.
"Happy to have you on board, Hiba. We’re lucky to count on your expertise, and I look forward to working closely together to amplify ADREC’s voice globally. Having worked with you over the last year and a half, I’ve seen firsthand your professionalism, creativity, and dedication. I’m confident you’ll add tremendous value in your new role," said Amer Albedwawi, Head of Real Estate Promotion Team at ADREC.